London Property

super-prime London

Prime Central London Property: When Safety Beats Tax

Gary Hersham has taken five or six calls in recent weeks from Gulf-based clients who want to return to prime central London property — driven not by tax policy, but by a reassessment of personal safety. Farnaz Fazaipour breaks down what this means for trophy pricing, the £5–20 million segment, and whether prime central London has now found its floor.

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London & UK Luxury Property Market 2025: International Buyers, Tax Changes, Private Lending & Prime Market Shifts

In this episode of the London Property Podcast, Farnaz Fazaipour examines the forces reshaping the super-prime market in 2025. From a new wave of wealthy New Yorkers and private lending growth to headline distress sales and Mayfair’s latest ultra-luxury development, discover what’s driving demand and where investors should focus next.

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