Property Power Shifts: Law, Supply, Luxury & Tech
London’s property market in September 2025 is undergoing seismic shifts, driven by evolving legal trends, supply constraints, luxury demand, and technological innovation. In a recent London Property Podcast episode, host Farnaz Fazaipour explored how prenups are gaining traction among young professionals, housebuilding is stalling due to regulatory red tape, branded residences are booming despite the non-dom exodus, and PEXA’s digital platform is revolutionizing transactions with over £200M in remortgages. This guide unpacks these trends and offers actionable strategies for investors, homeowners, and property enthusiasts to navigate London’s dynamic real estate landscape.
Prenups: Wealth Protection for a New Generation
Prenuptial agreements are no longer exclusive to the ultra-rich, as young professionals embrace them to safeguard future wealth.
Rising Trend: 20% of young professionals (aged 25–40) in London are signing prenups in 2025, up from 5% in 2020, to protect property assets averaging £500K–£1M.
Market Impact: Prenups reduce financial disputes, speeding up property sales in divorce cases by 30%, with 10% of £2M+ listings tied to legal separations.
Wealth Planning: Prenups protect against CGT (18–24%) and IHT (40%) risks, preserving 15–20% of property wealth for high-earning couples.
Homeowner Strategy: Consult legal advisors to draft prenups for property assets, and plan wealth transfers to minimise tax exposure in a changing regulatory landscape.
Collapsing Housebuilding: Supply Choked by Red Tape
London’s housebuilding sector is in crisis, with new rules and bureaucracy stifling new home supply.
Supply Crisis: New home completions in London dropped 25% in 2024–2025 to 15,000 units, driven by planning delays and tightened building regulations.
Market Effects: A 250,000-home shortage has pushed average prices to £269,000 and rents up 5% to £2,500/month, with 95% occupancy in prime areas.
Opportunities: Scarcity boosts demand for existing properties, with mid-range (£500K–£2M) homes seeing 10% price appreciation in outer London.
Investor Action: Target existing properties in high-demand areas like Croydon or Ealing, and negotiate 5–10% discounts on lingering listings to capitalise on supply constraints.
Branded Residences: Luxury Booms Amid Non-Dom Exodus
Despite the non-dom exodus, branded residences are thriving, attracting buyers seeking lock-up-and-leave luxury.
Non-Dom Exodus: Tax reforms (40% IHT on global assets after 10 years) have driven 10,800 millionaires to exit the UK, reducing £10M+ property demand by 20%.
Branded Residences: Developments like The OWO Residences in Whitehall saw 15% more inquiries in 2025, with prices at £2,000–£2,500/sq.ft and 5% rental yields.
Market Appeal: Lock-up-and-leave properties with concierge services attract international buyers (e.g., Middle Eastern, American), boosting occupancy to 95%.
Investor Tip: Invest in branded residences in prime central London (e.g., Mayfair, Knightsbridge) for 4–6% yields, and market to luxury buyers seeking hassle-free ownership.
PEXA’s Digital Revolution: Transforming Property Transactions
PEXA’s digital platform is reshaping property transactions, streamlining processes and boosting efficiency.
PEXA Impact: The platform processed £200M+ in remortgages in 2025, reducing transaction times by 20% and cutting costs by 5% for £500K–£2M properties.
Market Dynamics: Digital platforms increase transparency, attracting 10% more institutional investors to London’s £1M+ market, with £1B in fund-led purchases.
Future Outlook: PEXA’s expansion could digitize 50% of UK property transactions by 2027, supporting crypto-backed deals under the Property (Digital Assets etc) Bill.
Investor Strategy: Use digital platforms like PEXA for faster, cost-effective transactions, and explore crypto-backed purchases to diversify investment portfolios.
Strategies for Navigating London’s 2025 Property Market
To thrive amid these shifts, investors, homeowners, and landlords should adopt these actionable strategies:
For Investors: Target branded residences and mid-range properties in supply-constrained areas for 4–6% yields, and leverage digital platforms like PEXA for cost savings.
For Homeowners: Secure prenups to protect property wealth, and time sales to avoid potential CGT or SDLT hikes.
For Landlords: Invest in lock-up-and-leave rentals in prime areas, and budget for regulatory compliance to maintain profitability.
For All: Partner with Property Wealth and experts like Farnaz Fazaipour for tailored insights and access to exclusive opportunities in London’s dynamic market.
Expert Advice: Connect with Property Wealth to transform legal, supply, and tech challenges into profitable opportunities in 2025.
Thrive in 2025 with Property Wealth
From prenups and supply shortages to branded residences and digital disruption, London’s 2025 property market is being redefined by law, luxury, and technology. The London Property Podcast, hosted by Farnaz Fazaipour, delivers critical insights to navigate these shifts. At Property Wealth, our network turns challenges into actionable strategies, connecting you with London’s premier real estate prospects.
Subscribe to our newsletter
London Property is dedicated to assisting our community in preserving and enhancing property wealth. Through weekly news bulletins and expert conversations, we provide the latest insights from leading agents with our “Word from the Street” series. Follow us to stay ahead and make informed decisions on your terms. We specialize in finding creative solutions to property challenges. Sign up to our newsletter to be kept informed as new content is released. SUBSCRIBE